Today’s PGAmagazine.com Blog moderator is PGA Professional Brian Groszek. Brian is the PGA head professional at Royal Hawk Country Club in St. Charles, Ill., has traveled extensively, taking his members to destinations such as Ireland, Scotland, Puerto Vallarta, the Bahamas and Puerto Rico.
Most of my members prefer going to a pro-am over just a regular golf trip for multiple reasons. First and foremost they really enjoy the competition part of it – if they’re going to travel to a destination and pay a significant amount of money to do it, they prefer the tournament atmosphere to just a few rounds of leisurely golf.
They also like to receive nice tee gifts, ones that they
could actually put to 
good use. For instance, we traveled to a fantastic pro-am in Mexico and they received shoes and a 3-wood, and each and every one of them use the shoes and have the club in their bags. This works great for me too, because they’ve developed a loyalty to the brands and continue to purchase those shoes or clubs in my golf shop once we return home.
Pro-ams also build camaraderie with the members on the team, which is great for your club because now they are more apt to play together when they come home and play golf at your course.
Also, from a person standpoint, one of the things that I really enjoy about pro-ams is the thrill I can provide to my members when I play well and really help the team in the
tournament. I’ve been fortunate enough to win a few of the pro-ams I have attended, and this goes such a long way with my
members. The
memories
I am able to
provide them with saddled with a victory, of
course – goes a long way back home. It provides me with shop-sale loyalty, lesson loyalty and some great, shared memories.
Last but not least, I also prefer the hassle-free atmosphere of a pro-am, as almost all of your stay is scheduled for you. This gives me time to focus on what I and my members consider more important: getting our games competitive and ready for the tournament.
Comments